Category: Business

Do You Want a Career in HR?

It is said that the most important people in an organization are not the customers, but rather the employees. The workforce remains the biggest resource a company can have, and this is why each one invests in a well-coordinated, fully…

What Your Website Says About Your Brand

Before anyone decides to buy or read a book, they have to be first attracted by the cover. Well, they say, don’t judge a book by the cover; but that’s exactly what we do! We all try to make quick…

What Makes a Good Advertisement?

Take a look around you, and you will see advertisements everywhere. They are on TV, on billboards, in magazines, on the radio, on the internet. We can’t seem to escape from companies trying to get us to buy something. But…

7 Essential Tips for Surviving the Startup Stage

One of the biggest challenges that every startup faces is competition from established brands. Think about an established brand’s strong marketing strategies, loyal customer base, and solid distribution network. With this, some start-up businesses never reach their breakeven point and…

Hydrogen Powered: A Future Without Emissions

While hybrids and pure electric vehicles (EVs) have enjoyed the limelight as the green vehicles of choice for a number of years now, hydrogen fuel cell vehicles (HFCVs) have been quietly languishing in the background. Hamstrung by fueling infrastructure issues,…