The sports betting market is thriving thanks the popularity of sports. In popularity alone, sports such as tennis and rugby are enjoying their most successful period yet. However there is no doubt that football is the most popular sports around. Its worldwide audience has led to teams such as Barcelona and Real Madrid becoming some of the most recognisable sports teams.
Considering the worldwide fan-base which teams have, it’s no surprise that businesses outside of football want to get involved via sponsorships. Multi-million pound contracts are signed just to allow businesses to sponsor and have their logo on the front of the shirt. These sponsorships can make up a significant part of a clubs revenue, and is one of the reasons why they can spend huge sums of money on players.